Young adults born after 1980 now make up 40% of the potential car-buying publich, which otherwise could make car manufacturers content that the good times will roll on for many years to come.

However, auto-makers have been lamenting that Millennials are driving less and purchasing fewer cars. That’s true — fewer Gen Ys have a driver’s license, and those who are driving are clocking in fewer miles.

Do any opportunities exist for Millenial consumers & automotives?

Millennial parents are the hidden opportunity within this demographic.

In this exclusive download, learn what this demographic is looking for when they’re out car-shopping. Find out more about Inspire content here.