Minu Srivastava
Minu is a Beauty and Personal Care Analyst based in Mumbai. She specialises in analysing and providing insights on consumer behavioural trends and beauty and personal care market in India.

At the Home and Personal Care Ingredients (HPCI) Exhibition and Conference India 2019, Mintel will shine the spotlight on the major trends set to shape the global beauty and personal care industry in 2019 and beyond.

Visit us at Mintel Innovation Zone (Booth 161) where we will showcase some of the most interesting product innovations from across the globe that are reflective of Mintel’s forecasted beauty trends for the years ahead.

Here are some of the products that will be on display:

Moonjuice Beauty Shroom Plumping Jelly Serum, USA (Source: moonjuice.com)
This serum is said to have a light jelly-like texture and works instantly to smooth, fill, lift and plump skin to visibly reduce the appearance of fine lines and wrinkles. The product claims to have adaptogenic serum which uses so-called supermushrooms to help expand the body’s natural capacity to handle stress and protect the skin against daily oxidative stress.

Awake Firma Shot Antioxidant Concentrate, USA
This antioxidant concentrate is described as nourishing and non-greasy, and is enriched with a 12-plant oil concentrated blend. It is said to provide a moisture barrier and hydration, and promote a firmer, plump look. The brand claims to take inspiration from Japanese skincare and nature and claims to mimic the effects of getting a good night’s sleep.

Disciple Dreamy Skin, UK
This product is described as a retinyl night oil that helps regenerate skin cells during sleep, as well as help to reduce pigmentation, pore size, fine lines and boost skin firmness. The adaptogen rich formula claims to work not only on the surface of the skin, but also on the body and mind to deal with internal stress. The oil is said to be derived from plant extracts that help to improve skin texture and reduce inflammation, relieve stress and balance hormones.

Kjaer Weis KW Black Lip Balm, Germany
This lip balm is said to be made from 95% organic formula comprising of chamomile, emollient moisture and Brazilian nut oil. The ingredients claim to help hydrate, smooth and soothe the skin and keep it protected from environmental stressors. The brand claims to be environmentally responsible and all its products come in packs which are designed to be reused and refillable.

Loli Beauty Date Nut Brulee, USA (Source: lolibeauty.com)
This 3-in-1 balm is described as skin food enriched with skin-plumping fatty acids, protective vitamin E and nourishing minerals including calcium, magnesium, iron, copper and zinc. This product claims to be a cleanser, moisturiser and a body balm that protects skin, from chapped lips to rough elbows, and also helps remove waterproof makeup. The product comes in a food-grade glass jar that can be reused for food storage.

Reise Rice Extract Light Hydrating Lotion, Taiwan (Source: reise.com)
This lotion is said to be formulated with plant-based extracts from rice bran and olive, camellia and natural organic oils. It claims to be light and non-greasy in texture and provides moisturisation and healthy skin texture along with a radiant complexion. The product comes in a bio-based plastic bottle which is made from rice bran cellulose, vegetable starch and protein and can be recycled and reused without harming the environment.

We look forward to seeing you at Mintel’s Innovation Zone, where you’ll the opportunity to see more of our curated innovation picks. Come and visit Booth 161 to see, touch, feel and be inspired for your next big idea.

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