Sharon Kwek
Sharon is a Director of Consulting, Beauty and Personal Care, South APAC, at Mintel. With over 12 years of experience in the FMCG industry, she helps beauty manufacturers, retailers and brands make strategic business decisions across Southeast Asia.

In the Innovation Zone at this year’s in-cosmetics Asia, Mintel will showcase a selection of new beauty launches which have been developed to cater to the different generations of consumers, namely the Alpha Generation, Millennials/iGens and Senior beauty demographics.

Here, we share a sneak peek of some of the most innovative products that will be on display at the show in Bangkok to see, touch and test in the Innovation Zone.

Join Mintel at in-cosmetics.


Stages of beauty: Alpha Generation, Millennials/iGeneration, and Senior beauty

Dates and times of demonstrations:
Tuesday 31st October 11:00 –11:30 & 14:00 – 14:30 Innovation Zone
Wednesday 1st November 11:00 –11:30 & 14:00 – 14:30 Innovation Zone
Thursday 2nd November 11:00 –11:30 & 14:00 – 14:30 Innovation Zone


The rise of indie brands and the impact on Asia
Tuesday, 31st October 11:00 – 11:45
Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

Indie brands are emerging across the world, inspiring homegrown brands within Asia to pave their way into the global beauty scene. In this presentation, Sharon will take a look into the indie brands making an impact on Asia’s beauty space, with key takeaways on what can learned from their success and insights into the impact the movement will have on Asia’s beauty scene.

Spotlight on facial masks
Wednesday, 1st November 13:00 – 13:45
Sharon Kwek, Senior Innovation & Insights Analyst, Beauty & Personal Care, Southeast Asia Region, Mintel

The multitude of facial masks in the market today is vast and the product’s development shows no signs of slowing down. Join Mintel as we deep dive into the facial mask landscape to identify the trends and opportunities in Asia.

Sharon is Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel. Sharon is based in Singapore making her well placed to provide insights and analysis of the beauty and personal care categories to Mintel’s key beauty clients around the region. She has 9 years’ experience in the FMCG industry helping clients to develop their beauty businesses across Asia Pacific. She has accumulated an in-depth understanding of the beauty industry in key Asian markets.