This week, the Mintel Beauty Innovation team has been all about in-cosmetics Milan. Here our first impressions…

1) Thanks to all of you who joined us for our product demonstrations in the Innovation Zone, we felt very popular!

2) The turnout at our expert-led presentation “Anti-ageing from around the globe” proves it, anti-ageing is more relevant than ever. Whilst anti-ageing skincare was the most dynamic sector in 2010, growth is slowing and manufacturers will have to shift the focus of their NPD to account for changing demographics. If you missed out, you can download a copy of the presentation now.

3) No doubt, the best ice cream comes from Italy!