David Tyrrell
David Tyrrell is Global Skincare Analyst at Mintel. He analyzes consumer skincare needs and behaviors, ingredient and product assessments and competitive insights.

Mintel presented the latest in consumer trends, market innovations and future perspectives into the evolving use of probiotics for skincare at the 2nd Skin Microbiome Congress in San Francisco earlier this month. The event featured presentations by indie and multinational companies discussing a variety of techniques pertaining to healthier looking skin.

Probiotics are a hot topic in health and wellness

Probiotics have become part of the overall wellness narrative, such as the benefits of digestive health in yogurt and the accelerated popularity of probiotic supplements. With nearly nine in 10 US Millennials saying they have tried or would like to try probiotics in facial skincare products, more skincare brands are developing probiotic skincare narratives to engage younger Western consumers.

Healthy skin microbiome innovations

Few clean ingredients

ELSI Skin Health is a new indie brand that embraces clean beauty minimalist’s requirements, while focusing on the importance of keeping skin’s dynamic ecosystem healthy. It is designed to engage the beauty wellness seeker looking for dermatologically effective and safe skincare.


Building youthful looking skin from inside and out

Bebe & Bella taps into the family’s pharmaceutical probiotic supplement roots to offer a set of probiotic skincare products along with nutritional supplements to enhance the skin appearance.


Be good to the friendly skin microbes

Gallinée’s hero trifecta complex of probiotics, prebiotics and lactic acid is said to improve skin appearance while striving to be gentle enough to not upset the biological interplay between host skin cells and ‘good’ skin microbes.


Prebiotic complex joins list of anti-ageing ingredients designed to improve skin health

The introduction of Joyōme Illuminating Day Serum and Intensive Overnight Repair provides a complement to multivitamin, prebiotic supplements and is packed with an assortment of anti-ageing ingredients along with the “Microbiome Balancing Complex” to help reduce wrinkles, smooth skin, and improve skin radiance. The complex contains prebiotic fibers, polyphenols and botanicals that have been described to increase levels of Staphylococcus epidermidis, a bacteria that is in most instances, friendly to the host.

Being the personal health and wellness coach

Personalized skin care remains an important driver for consumers, and companies are positioning themselves to be a trusted skin wellness coach. ProDermIQ offers a platform for precision skincare. It partners with industry and academia, and has applied technology to construct a robust data-driven picture of skin. The personalized skin care company compiles consumer profiles on lifestyle, demographics and habits along with skin microbiome analysis to help develop personalized solutions for healthier looking skin as well as treating skin problems.

Being the go-to adviser with set of probiotic products

Dermala positions its product to be a skin wellness coach for those with skin issues such as acne. It provides a product package to help treat acne that includes products with the brand’s proprietary SE Microbiome Complex with salicylic acid and tailored probiotic supplements. The treatment serves to be the go-to adviser for younger consumers, tracking their progress while encouraging them to stick with the acne treatment routine.

What we think

Consumers are increasingly aware of the health benefits of probiotics. The knowledge of probiotics has created interest not only for products to improve digestive health, but skincare too. Consumers had labeled all bacteria bad just a few years ago, but are now looking for products that do no harm to the good bacteria in the gut, on the skin and even in the home. Science needs to catch up with the marketing, but there’s a building interest of learning how to protect and enhance the beneficial microbes that live on us.