Once again, Mintel will be the official research partner of the Beyond Beauty Lab, bringing you the latest innovative products from around the globe.
Play with and test the latest cosmetic products

Join Mintel for a journey around the world of innovation in men’s grooming. A must for all visitors, join us for our ever popular interactive product demonstrations at the Beyond Beauty Lab. Focus will be innovative skincare, fragrances, haircare, soap & shower and shaving products from around the globe, targeted at men.

Daily demonstration times: 11:00-11:30 & 14:30-15:00 in the BB Lab


Don’t miss Mintel’s expert-led trend presentation

Tieing in with the theme of our interactive product demonstrations, Mintel will present on the Men’s Grooming trend and associated market opportunities as part of the CREATIVE conference programme.


Men’s Grooming: Tapping into the Mind of the Male Consumer

Men’s Grooming is a hot topic in the beauty and personal care industry and the market for products targeted at this demographic continues to grow. But are we aware of men’s true needs when it comes to beauty & personal care? Join Mintel’s Global Fragrance & Personal Care Analyst Emmanuelle Moeglin for a look at male consumers’ preferences around the world. This presentation will address consumer insights, as well as identify white space opportunities, product innovation and category trends in the men’s grooming segment.

Tuesday 10th September 2013, 13:45-14:30, room Europe, CREATIVE conference

Speak to our expert analysts

Mintel’s Beauty & Personal Care team will be available throughout the duration of the show at the Beyond Beauty Lab.