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In this episode, Mintel beauty experts from around the globe discuss the impact that COVID-19 is having on the fragrance industry. They discuss what is currently happening in the industry and how consumers are rethinking the way they use fragrance products. They also give recommendations for how brands should appeal to consumers in the current environment and share innovations in the fragrance industry they have seen recently.

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MEET THE GUESTS

Samantha Dover (host)
Senior Beauty and Personal Care Analyst, Mintel Reports UK

 

Margaux Caron
Global Beauty Analyst

 

Lauren Goodsitt
Senior Global Beauty Analyst

 

Amanda Caridad
Senior Beauty and Personal Care Analyst, Mintel Reports Brazil