‘Eco ethics’ is the next K-Beauty megatrend to look out for in 2022 South Korea’s skincare category continues to grow despite current economic uncertainties. The facial skincare market alone is forecast to reach KRW 5.47 trillion (approx. US$ 4.3 billion) this ... Read More
3 ways for facial skincare brands to complement their online and store strategies For facial skincare consumers, place of purchase impacts brand perceptions. The rise of online during the pandemic will have a lasting impact on facial skincare companies, with brand ... Read More