For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

Dunaliella Salina is a type of halophile green micro-algae especially found in sea salt fields. Known for its antioxidant activity because of its ability to create large amount of carotenoids, it is used in cosmetics and dietary supplements.

Scientists have discovered that there is an intriguing pink color off the south coast of Western Australia. The pink waters of Lake Hillier contain halophilic bacteria and Dunaliella salina. The carotenoids and red pigments they secrete give the pink lake an extraordinary color.

Among the new products of Mintel Global New Product Database (GNPD), the number of annual new products containing Dunaliella salina extract has increased 3.6 times in the past five years (2020 vs 2016).

Main Claims

From the overall positioning claims, moisturizing, anti-aging, and brightening/rejuvenating are the three top claims.

GNPD New Products Overview

Josie Maran Argan Beta-Retinoid Pink Algae Serum can improve wrinkles, fine lines and signs of UV damage without causing redness, peeling or dryness of the skin. The product formula is: pro-retinol derived from natural pink algae.


Biossance Marine Algae Eye Cream with a melting texture and a dreamy pink hue, it is inspired by rare, nutrient-rich lakes in Australia and California. It contains pink seaweed to visibly reduce the appearance of fine lines and wrinkles.


Tonymoly 2XR Collagen Emulsion Contains small-molecule collagen and hydrolyzed collagen extract, as well as vitamin B12 and Dunaliella salina extract, which produce a pink vital glow.


Exploring Other Ingredients

What other ingredients can make my product pink?

Pink Aloe Vera: aloe vera extract and aloe vera juice are widely known skin care ingredients, and the innovative application of pink aloe vera adds a new appeal and trendiness to the classic.


Pink Vitamin: Vitamin B12 claims to provide the ideal skin tone with a rosy hue, and the brand creates attractive pink formulas on its products and emphasizes its skin-brightening effects.