Samantha Dover
Samantha Dover is a Global Beauty Analyst at Mintel, identifying and analysing emerging beauty and personal care trends and writing in-depth market research reports in multiple sectors.

Online sales have bucked the overall trend for falling spending on beauty and grooming products since the start of the COVID-19 pandemic. In this new video our Global Beauty Analyst Samantha Dover examines why online sales have proved popular and the reason for some beauty and personal categories really outperforming others.