We are pleased to say that this year we have collaborated with PCHi in Shenzhen, China, to bring you the Mintel Intelligence Lounge (booth N41) for the first time. The lounge is designed to provide an engaging platform where visitors can learn about the latest personal care and homecare market developments, with a special focus on product innovation.

We will showcases a selection of the latest, most innovative products from around the globe for delegates to touch and test, with access to full ingredient lists, pricing and all other key launch information. It provides also an ideal networking space for industry associates to mingle with Mintel analysts and discuss “What’s hot” and “What’s next” in the marketplace.

Don’t miss out on our expert-led trend presentation

We would also love to see you at our expert-led trend presentation Design & Image – Creating Product Personality through the Visual Elements.

Time: 10.00-11.30, 23rd February 2011

Place: Chrysanthemum Hall

The presentation will explore:

  • What design elements can do for your product;

  • How the ingredients used can be reflected in the packaging

  • How colour, design and material connects with consumers in different ways.

Visit the official website for more information on PCHi 2011.