As the year draws to an end, we’re reflecting back on some of our most thought-provoking blog posts from 2020 – analysis that took a closer look at what impacted products, consumers, and markets over the year, with insights and recommendations for companies and brands to grow their business. We hope you’ve enjoyed hearing from Mintel Analysts over the year. Stay tuned in 2021 for more innovative and forward-thinking analysis from the experts in what consumers want and why.
Wellness trends to watch in 2020
Wellness trends to watch in 2020In 2019, the definition of personal health expanded to include emotional and mental wellness, welcoming a wave of health care products and services catered to the evolving needs of modern consumers. In 2020, Mintel Health and Wellness Analyst Andrea Wroble suggested brands must bring the wellness wave down to earth, focusing on manageable and seamless solutions to shift the industry from exclusive to inclusive.
Research your way out of a crisis: COVID-19’s effect on consumer behaviour
Research your way out of a crisis: COVID-19’s effect on consumer behaviourThe effect of the COVID-19 pandemic has had wide implications on how economies across Asia-Pacific function and how consumers behave. Mintel Regional Trends Director, Asia-Pacific Matthew Crabbe discussed keys for businesses and new ways to use technology to solve issues and understand what consumers want and why as the pandemic took the world by storm.
From restaurant to grocery: Be prepared for the next generation challenger brand
From restaurant to grocery: Be prepared for the next generation challenger brandThe impact of COVID-19 and the recession marked an important moment for restaurant brands to use their brand reputation to enter the grocery space and fill the gap left by a struggling start-up industry. As COVID-19 restrictions increase, restaurants need to adapt to new consumer needs. Here, we shared expert recommendations on ways restaurants can make the most of this opportunity to reach their consumer and survive what’s to come.
How COVID-19 brought the future forward
How COVID-19 brought the future forwardCOVID-19 had a profound impact on global economies and consumer markets. As a result, many of the predictions outlined in Mintel’s 2030 Global Consumer Trends have been accelerated. Here, we examined the big shifts in behaviour, the changes that will persist, and the impact on future consumers.
COVID-19 increased demand for safe and reliable beauty and personal care products
COVID-19 increased demand for safe and reliable beauty and personal care productsThe natural movement continued to shape the beauty industry this year as consumers became more conscientious of ingredient lists and sought out products they considered to be safe. However, efficacy was also top of mind. It’s undeniable that COVID-19 has impacted the way consumers approach beauty and personal care products, especially when they consider ingredient safety, cleanliness, and shelf life.
Fashion retail radar: Retailers are reopening stores but do consumers want to shop?
Fashion retail radar: Retailers are reopening stores but do consumers want to shop?As lockdown restrictions eased in the summer, stores across the US began to reopen but things were far from normal. Not only is how consumers shop changing – with capabilities in stores being far from what they were pre-pandemic – but where and why they shop are different, too. Mintel Retail and eCommerce Analyst Alexis DeSalva breaks down what brands need to know about reopening retail in a pandemic.
6 ways COVID-19 will change the way we live
6 ways COVID-19 will change the way we liveOngoing restrictions and social distancing measures meant consumers had to adapt to the ‘next normal’ and their expectations for different sectors have changed. In this two-part series, Mintel analysts from the UK and US explored the impact COVID-19 has had on six different industries and the repercussions beyond the pandemic.
Why ‘Dry January’ is more popular than ever
Why ‘Dry January’ is more popular than ever‘Dry January’ exploded in popularity in the US in 2020. Though it comes only once per year, the trend toward sobriety is slowly becoming a year-round phenomenon, driven by changing consumer attitudes toward alcohol and the rise of alcohol alternative drinks. Here, we rounded up a collection of innovative products and concepts that promote the rise in mindful drinking.
COVID-19’s impact on ad revenue: What advertisers and publishers should do next
COVID-19’s impact on ad revenue: What advertisers and publishers should do nextAs the scale of COVID-19 rapidly impacted multiple sectors of business and consumers worldwide, advertisers and publishers needed to respond swiftly. Comperemedia Associate Vice President, Marketing Advisory Laura Ziemer provided strategies for what advertisers and publishers should do next.
[WATCH] Veganism 2020 – A global perspective
[WATCH] Veganism 2020 – A global perspectiveWith the increasing global interest in veganism, such as movements like ‘Veganuary’ in the UK, more food companies are offering vegan options. Mintel analysts from London, Chicago, and Singapore provided their outlook on how the vegan trend would evolve in each of their regions in 2020.
