How brands can use consumer identity and brand reputation to navigate cancel culture In the past year, “cancel culture” has become the boogeyman of the internet, inciting dread and defensiveness among brands. If everyone is vulnerable to cancel culture, how can ... Read More
Should brands reward consumers for getting the COVID-19 vaccine? Will they or won’t they? The news is flooded with coverage about vaccine availability and, in demographics or areas where the vaccine is available, who will opt to ... Read More