Mainga Hachibiti
Mainga is Research Analyst for Consumer Lifestyles at Mintel Germany. She specialises in reports exploring the attitudes and behaviours of different demographic groups in Germany.

Although COVID-19 is making German consumers increasingly focused on health and personal finance, they are still concerned about sustainability. In this new video, Mintel’s Consumer Lifestyles analyst Mainga Hachibiti examines how brands can balance these concerns.