Jonny Forsyth
Jonny is a Director of Mintel Food & Drink, focusing on creating ‘big picture’ thought leadership content such as what Gen Z and the metaverse mean for the food and drink industry.

As craft beer is becoming a well established trend around the world, the latest Mintel research reveals that, so far in 2016, one in seven new global spirit launches are positioned as craft.

The world’s biggest spirit brands are responding to consumer interest in more authentic, distinctive, local and less processed spirits by launching drinks positioned as hand crafted and small batch.

Below we take a look at the spirits that are taking a shot at success in the global market:

Jonny Forsyth, Global Drinks Analyst, is responsible for researching and writing all of Mintel’s UK drinks reports. He brings ten years of experience working in the marketing industry, with roles at Starcom Mediavest, AB-Inbev, and Trinity Mirror. He is a regular contributor in global and national media outlets such as BBC, CNBC and Bloomberg.