Jenny Zegler, Mintel Associate Director of Food & Drink discusses the sales of alcohol consumption and why its likely to grow in 2020 amid social distancing measures that have been put in place to reduce the spread of COVID-19. She also points to the growth of online ordering, and how the trend is likely to last beyond the pandemic as consumers discover or rediscover the pleasure of drinking at home rather than going out.
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[WATCH] COVID-19’s impact on US alcohol sales
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Jennifer Zegler
Jenny Zegler is an Associate Director of Food and Drink at Mintel. Jenny blends her trends expertise with food and drink topics such as health, formulation, sustainability and premiumization.
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2020
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