How rising interest rates drove financial services brands to alter messaging As of March 2022, the Federal Reserve raised the interest rate for the first time since December 2018. The increase was announced as one of multiple interest rate ... Read More
3 ways financial services brands are using ‘inflation’ and ‘recession’ in marketing Brands in the financial services space are offering new marketing strategies to capture what they can from a shrinking share of consumer dollars. By using the terms ‘inflation’ ... Read More