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Reinforcing brand persona in financial services
Less than a minute
Join Mintel VP of Research, Lily Harder, as she explores how brands in the financial services industry – and those outside it – are not only creating unique brand personas, but how they are reinforcing those personas through their marketing.
Lily Harder
Lily Harder is Vice President of Research, Mintel Comperemedia. She specializes in financial services, researching industry trends and competitive intelligence insights.
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2018
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Learn how financial services brands are changing their messaging and product strategies to prioritize consumer-centric value, seamless experiences, and the preferences of younger generations.
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