Amrin Walji
Amrin is a Senior Innovation Analyst who specialises in analysing trends driving product innovation and development across the food and drink industry.

Forget excessively sweet candy: for this year’s Halloween, we’re spotlighting innovative food, drink and beauty products made with this season’s hero ingredient: pumpkin!

Food & Drink

Kellogg’s Special K Pumpkin Spice Cereal (USA)

This limited edition cereal launched by Kellogg delivers natural pumpkin spice flavours thanks to the combination of nutmeg, allspice, ginger and cinnamon. It is also high in vitamins A, C, D and E.

Jumbo Pumpkin Lasagne Sheets (Netherlands)

The ‘faux carb’ trend has seen carb-heavy products being replaced by nutritionally dense and low-calorie vegetables. These thin pumpkin slices can be used to replace traditional lasagne pasta sheets for a lighter, healthier dish.

Itella Pumpkin Spice Panettone (USA)

Panettone, a traditional Italian Christmas treat, is a sweet yeast bread with an iconic shape. With endless opportunities to reinvent itself through new flavour combinations, this version comprises a chestnut filling cream, candied pumpkin cubes and spices.

Häagen-Dazs Mini Cup Rich Pumpkin Ice Cream (Japan)

This limited edition ice cream features pumpkin sauce. It’s made with Ebisu pumpkins grown in Hokkaido, Japan, which are known for their green rind and sweet flavour.

That Protein I Heart Pumpkin and Chia Seed Super Plant Power Protein (UK)

Described as a vegan blend of organic pumpkin seed powder and chia seeds, this product is high in protein – which contributes to the growth and maintenance of muscles. It is also rich in omega 3 fatty acids and fibre and it can be mixed with milk and berries for a nutty protein shake.

Turkey & Pumpkin Jerky Dog Treats (USA)

Pumpkin and turkey are the main ingredients of these seasonal dog treats. With 60% of US dog owners saying they give treats to their pets daily, exciting and unexpected flavours can drive purchase.

Georg Pumpkin Ketchup (Germany)

This organic and vegan friendly ketchup can be used on chips, sausages, pasta or rice dishes. It is low in sugar, making it perfect for children, and it’s also gluten free.

NurturMe Super Immunity Apple, Pumpkin and Beet Organic Power Blend (Mexico)

This functional ‘twist and serve’ product is suitable for babies older than six months. It promotes eye health thanks to pumpkin, which is rich in important nutrients for the eyes, such as zinc, vitamins C and A, lutein and zeaxanthin.

Beauty

Savor Beauty Illuminate Pumpkin Enzyme Peel (US)

This gentle alpha-hydroxy-acid (AHA) powerhouse dissolves dull skin for an instant glow, visibly improving texture and illuminating tone, for soft and revitalised skin. The peel is infused with 5% lactic acid, pumpkin enzymes, amino acids and beta-carotene to brighten and help fade dark spots. It also features an ‘intoxicating pumpkin spice aroma, to enliven the senses’.

Etude House 3 Minutes Care Pumpkin Mask in the Morning (Singapore)

This quick face mask is said to give an instant, convenient boost to dull, flaky skin in the morning. It is enriched with pumpkin extract and allantoin, claimed to help soothe, moisturise and refresh the skin.