Are plant-based claims the next “all-natural”?

Given the current growth and ambiguous nature of plant-based claims, plant-based foods are poised to follow a path paved by all-natural claims. Consumers associate both all-natural and plant-based with being healthy. Yet, these claims can be problematic as they are notoriously difficult to define. A combination of ambiguity, oversaturation and lawsuits contributed to a shift … Continue reading Are plant-based claims the next “all-natural”?