Lynn Dornblaser
Lynn is the Director of Innovation & Insight at Mintel. Lynn applies her unique perspective on the market and new product development to tailored client research.

As the Director of Innovation and Insight at Mintel and an expert on the CPG market and new product development for over 25 years, Lynn Dornblaser can spot a winning product at first glance. If you’ve ever found yourself in a grocery store with Lynn – anywhere in the world – you know what a wealth of knowledge she is – and there’s probably a product or two that she’s personally responsible for putting on the shelf.

In this new series, Lynn offers an insider’s take on the innovation and insight that goes into new product development and what makes for a winning – or losing – new product launch. From flavor, ingredient, and packaging trends to purchase intent, buying behaviors, and demographic divides, Lynn spotlights the wonderful, wacky and weird in new product innovation.