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The foodservice industry has been hit hard by COVID-19, as consumers limit eating out-of-home due to the fear and anxiety around the risk of contracting coronavirus. Mintel research highlights that half of Thais have been spending less on eating out in an attempt to minimise the exposure risk.

With health now a higher priority for many, Thais are approaching sweet indulgences with moderation. And brands that offer healthier, more wholesome desserts can lessen the guilt while encouraging consumption on a more regular basis. In this video, we take a look at how brands in Thailand can bridge the gap between health and indulgence, as well as share strategies and recommendations to help get consumers back in restaurants and cafés.

For a comprehensive look at the desserts and beverages foodservice sectors in Thailand, check out the Mintel Store and buy the report today. For more exclusive insight on the Thai consumer, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoasia@mintel.com.