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Mintel experts track the trending ingredients and new product launches globally, today we are going to talk about the Semi-luxury Flavour – Black Truffle.

Black Truffles, an ingredient that originated in Europe, have evolved into a worldwide ingredient and flavour. Among new launches in Mintel Global New Products Database (GNPD), globally, new food and beverage products containing Black Truffle related ingredients are growing fast in 2013-2014 and 2019-2020, with over 3000 products accumulated.