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When talking about hawthorn, what comes to your mind?

According to Mintel GNPD, up to 90% of the new Hawthorn flavoured food and beverage products are launched in the mainland China market. Among the new food and beverage products with hawthorn flavour, apart from traditional fruit snacks (e.g. hawthorn cakes) and Juice drinks, in recent years hawthorn flavour has started to appear in new sub-categories.