[WATCH] Trending ingredients to watch: Tea Flavor

February 16, 2022
Less than a minute

The culture of Tea has a long history in Chinese food and drink culture, and the boom in tea house in recent years has further increased consumer awareness of tea.

According to Mintel Global New Products Database (GNPD), among the new food and drink products containing tea flavors in the Chinese market, matcha flavor is the mainstream, but its share has declined in the past rolling three years…

Mintel News

For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.

More from Mintel
  • Menu Insights – Tea Houses 2H – China – 2021
    Consumers’ increased preference in the lighter mouthfeel and health-conscious product selections have put pure tea and lean products at front with a focus on high-quality raw materials....
    Discover more
  • Mintel Leap
    Mintel Leap is a revolutionary new AI-powered platform that will transform your research process....
    Book a demo
Subscribe to Mintel Spotlight
Related articles
March 22, 2024
Gen Z consumers across the globe are now firmly in a romantic relationship with iced coffee. Courting Gen Z with superior taste perceptions, versatility for add-ins and the aspirational draw…
March 19, 2024
A celebration of innovation and the very best of new food and drink product development.
February 29, 2024
In recent years, chocolate consumption in India has seen significant growth, with a sizable portion of consumers embracing this indulgent treat. Mintel research shows that six in 10 Indians have…
Featured Downloads