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How we clean and care for our homes have taken on new meanings following the COVID-19 pandemic, potentially changing behaviours forever. In this episode, Mintel household analysts discuss the 2030 Global Household Care Trends – released at the start of 2020 – specifically looking at if and how the crisis is accelerating their predictions. And, while we have them, we ask their opinions on some innovative new household care products, including a device that turns tap water into a disinfectant, self-cleaning surfaces, and a cleaning product with just nine, simple ingredients.


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Samantha Dover (host)
Senior Beauty and Personal Care Analyst, Mintel Reports UK


Jamie Rosenberg
Senior Global Analyst


Rebecca Cullen
Senior Household Care Analyst, Mintel Reports US


Richard Hopping
Global Household Analyst