Natasha Kumar
Natasha is Mintel's Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market.

Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate confectionery, and dairy. In this video, Mintel takes a look at the trends shaping the ice cream market in India, what drives consumers to buy ice cream, as well as the recommended strategies for brands to help tackle cross-category threats and drive consumption.

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