Natasha Kumar
Natasha is Mintel's Food & Drink Analyst based in Mumbai. She is responsible for analysing and providing insights on India’s food and drink market.

Ice cream is a popular category in India and currently shows high growth potential. However, the category is facing growing competition from categories like bakery, chocolate confectionery, and dairy. In this video, Mintel takes a look at the trends shaping the ice cream market in India, what drives consumers to buy ice cream, as well as the recommended strategies for brands to help tackle cross-category threats and drive consumption.

For more exclusive insight on the Indian consumer landscape, and to discover the latest trends and innovations to shake up the marketplace, reach us at infoindia@mintel.com.