A Celebration of Indigenous Music Indigenous music has long stood the test of time, spanning across cultures. But many a time these hidden gems go unheard compared to mainstream genres. “Deccan Beats”, the ... Read More
‘Chief Excuse Officer’: Indian consumers get a much-needed push to exercise In a first, fitness bike brand Cultbike.fit collaborated with stand-up artist Atul Khatri to create a buzz around its newest offering. In this unique proposition, the brand asked ... Read More
