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Consumers are faced with more product choice in retail outlets than ever before, with brands taking greater leaps at product innovation in order to catch and sustain their interest. Using Mintel’s Global New Products Database, we have selected 10 of the most innovative products that have recently launched in Southeast Asia.

Mintel will be hosting a Big Conversation in Kuala Lumpur in September 2017, showcasing the latest trends and innovations launching in Southeast Asia. To reserve a place, register to attend here.