3 key ways restaurants can connect with gamers Mintel segments gamers based on their top reasons for playing games. Foodservice operators can explore four gamer audiences – Achievers, Explorers, Socializers and Competitors – and target the ... Read More
How brands can adapt to evolving attitudes to social media influencers - real and virtual As consumers grow more savvy about influencer advertising, how influencers are used by brands is set to take divergent paths. Concerns about the negative ramifications of misleading influencer ... Read More