How brands can adapt to evolving attitudes to social media influencers - real and virtual As consumers grow more savvy about influencer advertising, how influencers are used by brands is set to take divergent paths. Concerns about the negative ramifications of misleading influencer ... Read More
Social awareness and engagement are becoming more mainstream: What brands need to know Interest and participation in social causes are becoming more widespread among US consumers. With over half of the US population qualifying as 'conscious consumers,' value-based marketing and cause-driven ... Read More