For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel's team of global category analysts.

When Mintel’s John Poelking attended the Sundance Film Festival in January of this year, he stated, “New platforms may cannibalize an already established audience, or they may bring new users to grow the digital media pie overall. Either way, established players in the market have already started their year off with a bang.”

Sure enough, the competition has amplified. Mintel has been at the forefront of analyzing market activity and providing insight into this year’s media streaming evolution, suggesting ways to cut through the noise and differentiate from an increasing number of competitors.

As consumers navigate the multitude of seemingly endless content offers from a growing number of platforms, Mintel will continue to spotlight the emerging trends from the digital battleground.

Here, John Poelking, US Leisure and Media Reports Analyst at Mintel, and Emily Groch, Comperemedia Director of Insights, Telecom, discuss what will define success for early entrants (Disney, Apple), why November will bring the streaming wars to a fever pitch and what the 2020 digital landscape will look like.