Following the sucessful launch of our new China report series yesterday, today Matthew Crabbe, Mintel’s China Research Director, talks about regional variations within China and how this affects consumer behaviour.

Matthew also looks at the problems companies face companies trying to enter the Chinese market and the reasons behind why many have failed.

Download a free infographic and find out more information about Mintel’s Consumer Research in China.

Matthew Crabbe of Mintel’s ‘Access Asia’ discusses Consumer Research in China