Mintel in the Media – this week’s highlights – August 19th 2013

UK

BBC Radio Four – Alco-Pops: Chris Wisson interviewed on the declining market for alcopops and if the category has now become remarketed as something else

The Times: Primp and Preen. According to the market analyst Mintel, 64% of men use a moisturiser, and in 2012 they spent a wallet-busting £574m. on grooming products, which is expected to reach £611m by 2017.

The Daily Telegraph: Metrosexual goes mainstream as men outspend women on footwear. Mintel will today reveal 25-34 year-old males have spent an average of £178 on everything from shoes to trainers and sandals in the past year, while women of the same age spent a mere £171.

The Daily Telegraph: Boot on the other foot as men spend more on shoes. Men aged 35 to 44 are spending £157 a year on shoes, trainers and sandals, according to market researchers at Mintel. Women of the same age are spending only £138.

The Guardian: Why men spend more on shoes than women do. Market Research provider Mintel recently announced that the British male shopper now spends more on shoes than his female counterpart. This trend isn’t limited to shoes either, it would seem. Men are becoming more focused their appearance, from a concern with looking buff to grooming and fashion purchases.

The Guardian: Waitrose flaunts its foodie credentials by opening farm shop to refresh its image. According to research by Mintel, the horsemeat furore has dented consumer confidence in the sector.

Evening Standard: Chia: The superfood sweeping London. Research from Mintel tells us that in Europe, nearly 29 per cent of new chia product launches are in the UK.

The Daily Mail: Holiday Health. Almost half of all travel to farflung destinations is undertaken by those aged 45 and older, a 2012 Mintel survey found.

The Daily Mail: Look away now, Carrie Bradshaw! Men are spending MORE than women on shoes. All age groups of younger men have overtaken women in the spending stakes, according to market researchers Mintel. However, men over 45 still show little interest in digging deep in their pockets for fashionable shoes, making do with old pairs they already own.

Marketing: What next for Morrisons? Industry says clear up pricing and the brand and get out from ‘under the bushel’. John Mercer, European retail analyst at market research firm Mintel:Morrisons is finally making the right moves in pushing into convenience and online, which are both fast growing sectors. While we have some doubts about the retailer’s tie-up with Ocado, it is essential that Morrisons moves into the ever-expanding online channel, but it needs to this platform hard to build its scale.

APAC:

Yahoo! Philippines: The most chocoholic countries in the world in 2012. Per capita consumption in India was 70 g in 2011. But as pointed out by market research group Mintel, that just means potential for growth is high in this booming economy, where the appetite for premium, luxury goods shows strong growth.

Channel News Asia (Singapore): Milk scare puts Chinese consumers in quandary. David Huang, senior research manager at market research firm Mintel, said: “People will interpret this incident as an indication that the food scare problem can happen to any company in both international and the local companies, so we can’t just blame domestic companies for any food safety problems. It can also happen to an international company like Fonterra.

The Malaysian Insider: The most chocoholic countries in the world in 2012. Per capita consumption in India was 70 g in 2011. But as pointed out by market research group Mintel, that just means potential for growth is high in this booming economy, where the appetite for premium, luxury goods shows strong growth.

The Star (Malaysia): Most chocoholic country in the world. Per capita consumption in India was 70g in 2011. But as pointed out by market research group Mintel, that just means potential for growth is high in this booming economy, where the appetite for premium, luxury goods shows strong growth.

Reuters (India): Chic and cheap: China takes shine to South Korean cosmetics. “Most Korean beauty products emphasise natural ingredients and they are made for Asian skin. They are endorsed by various Korean celebrities as well,” said Lui Meng Chow, a research analyst at Mintel, a global consumer research company.

The Times of India – Online sales in Europe to double in 5 years: Mintel “Online retail sales in Europe are seen doubling by 2018 to 323 billion euros ($428.51 billion) with Amazon.com expected to grow even faster than that, market research firm Mintel said.”

EMEA

Reuters: Europe online sales seen doubling in five years-study. Online retail sales in Europe are seen doubling by 2018 to 323 billion euros ($428.51 billion) with Amazon.com Inc expected to grow even faster than that, market research firm Mintel said. In a survey of 19 markets in Europe made exclusively available to Reuters, Mintel predicted that online sales would grow to 188 billion euros in 2013 from 166 billion in 2012.

L’Avenir (Belgium): La Suisse, le pays le plus accro au chocolat au monde en 2012. Au royaume du curry, la consommation par tête n’était que de 70 g en 2011, mais, comme le note un autre analyste, Mintel, l’évolution récente de la consommation met en évidence un incroyable potentiel de progression dans ce pays à l’économie florissante, friand de produits premium venus de l’ouest.

Wort (Luxemburg): Quels sont les pays les plus accros au chocolat? Au royaume du curry, la consommation par tête n’était que de 70 g en 2011, mais, comme le note un autre analyste, Mintel, l’évolution récente de la consommation met en évidence un incroyable potentiel de progression dans ce pays à l’économie florissante, friand de produits premium venus de l’ouest.

EuroNews: The most chocoholic countries in the world in 2012. Per capita consumption in India was 70 g in 2011. But as pointed out by market research group Mintel, that just means potential for growth is high in this booming economy, where the appetite for premium, luxury goods shows strong growth.

Le Figaro: Tesco réduit ses ambitions en Chine. Des ventes en baisse de 1% l’an dernier et des opérations déficitaires en dépit d’une multiplication par six du marché de l’hyper entre 2007 et 2012, selon l’agence Mintel

Le Figaro: Danone redouble d’appétit aux États-Unis. Les ventes américaines de yaourts devraient passer de 6,5 milliards de dollars en 2012 à 8,4 milliards en 2018, estime le cabinet d’études Mintel. Danone détient déjà, avec ses marques Dannon, Danimals, Stonyfield Farm et Activia, 30 % de ce marché.

The Irish Times: Irish shoppers to double online spending over next five years. Irish shoppers are set to double their spending online in the next five years, a new survey has revealed. According to the report on ecommerce in Europe by research firm Mintel, Irish consumers spent €1.4 billion online last year, up from €723 million in 2008. That figure is set to increase to €2.8 billion by 2018, Mintel said.

The Irish Independent: Amazon leads the pack as online retail sales surge. ONLINE retail sales in Europe will double within five years, with Amazon expected to grow even faster than that, new research has claimed. According to market research group Mintel, the online market will double to €323bn by 2018. In the survey of 19 markets in Europe, it also predicted online sales would grow to €188bn in 2013 from €166bn in 2012.

The Irish Independent: Ireland to become one of the fastest growing online markets. Industry expert says that Ireland has “stronger growth than their European counterparts” as a study reveals online retail sales in Europe are set by 2018 to €323bn. In a survey of 19 markets in Europe made exclusively available to Reuters, market research firm Mintel predicted that online sales would grow to €188bn in 2013 from €166bn in 2012.

RTE – Europe’s online retail sales set to double by 2018. Online retail sales in Europe are seen doubling by 2018 to €323 billion, with Amazon.com expected to grow even faster than that, market research firm Mintel said. In a survey of 19 markets in Europe, Mintel predicted that online sales would grow to €188 billion in 2013 from €166 billion in 2012. Mintel said Germany, Britain and France would remain by far the biggest markets for online retail by 2018. However the Netherlands, Spain and Poland should grow at a faster rate and Norway and Sweden have the highest online per-capita spend.

US

Time Magazine: Turns out you only think you’re spending less money. In a poll conducted by the consumer research firm Mintel, Americans said they have been spending more in only two of the 13 categories included in the study: in-home food (i.e., groceries) and household care.

NPR: Even carnivores are putting more fake meat on their plates. In a survey released this week by the market research firm Mintel, 36 percent of U.S. consumers said they buy meat substitutes — even though only 7 percent identified themselves as vegetarian.

Time Magazine: Halloween in August? Christmas in October? This annoying retail trend is here to stay. “They want to get ahead of competition by starting to sell items in advance of when others might typically do so,” Mintel retail and apparel analyst Ali Lipson says. “Also, in terms of holiday shopping we’ve seen the deals and promotions start earlier and earlier each year, again aiming to be top of mind among consumers.”

USA Today: Pepsi-flavored Cheetos not too wacky to sell. Mixing flavors like Cheetos and Pepsi “speaks to consumers’ short attention spans,” says Lynn Dornblaser, new products guru at the research firm Mintel. “Consumers all want something absolutely new that’s never been seen before.” That, after all, may be about the best way to stand out from the estimated 20,000 food and drink products introduced each year in the U.S. alone

Marketwatch Radio: Corporate mascots are our social network friends. Fictional advertising characters are helping companies engage with consumers online. Mintel social media analyst Gabi Lieberman tells Adrienne Mitchell that they are part of an effective social-media strategy for companies including Geico and Progressive.

Bloomberg: Danone acquired YoCrunch yogurt maker to boost U.S. dairy sales. U.S. yogurt sales are forecast to increase to $8.4 billion by 2018 from $6.5 billion last year, according to data from Mintel.

SCPR Radio: Americans are reaching for something other than a Bud. Please click for audio of Mintel beverage analyst Jenny Zegler’s interview with the NPR affiliate in Los Angeles.

Marketplace: How to choose the best credit card for you. Next time you’re shopping for a new credit card, check your mailbox. Direct mail solicitations from creditors are up this year, according to the market research company Mintel. And to entice customers, companies are offering everything from cash back to bonus miles to zero percent balance transfers.

The Detroit News: Direct mail offers for credit cards are on the rise. After dropping off in 2012 from exceptionally high levels in 2011, credit card direct mail solicitations headed higher again this year, up 22 percent through June compared with the same time last year, according to the market research company Mintel.

Marketplace: Why M.A.C. is the foundation of the Estee Lauder brand. “The color cosmetic industry has actually fared better than most during the recession,” says Shannon Romanowski, beauty and personal care analyst at Mintel.

MediaPost Marketing Daily: Wal-Mart, Kohl’s results add to spending fears. “Competition from other channels continues to pose a threat to Kohl’s and its value department store counterparts,” says apparel analyst Ali Lipson, who follows the company for Mintel, in emailed comments. “Despite Kohl’s designer collaborations in apparel, many shoppers have flocked to discount stores and outlet stores when searching for designer apparel at affordable prices. Furthermore, part of Kohl’s ability to offer low prices is by operating no-frills, lackluster stores. Many shoppers may seek alternate retailers for a more pleasant and engaging shopping experience.”

CosmeticsDesign-USA: Mintel say low consumer confidence and aging population putting brakes on bodycare industry. A recent Mintel report on the body care industry has the market growing by a relatively modest 3 percent per year, with limiting factors including low consumer confidence and an aging population.

Brazil

Meio & Mensagem: Loucos por Conveniência (printed _ pag. 36)

Tempo escasso do brasileiro é oportunidade para as marcas mostrarem relevância.

Um estilo de vida ocupado tem relação com o excesso de atividades e a forma como as pessoas lidam com isso, suas implicações e efeitos. A população brasileira adulta tenta adaptar seus costumes em função do desenvolvimento economico acelerado que o País vem passando. Com base na análise de segmentação de grupos realizadas pela Mintel, identificamos quatro perfis diferentes da população em relação ao modo de lidar com a vida agitada dos dias atuais.

Mundo do Marketing Consumidores AB são os mais abertos a experimentarem culinária exótica

O cenário econômico positivo impacta o consumo dos brasileiros, favorecendo a frequência de se comer fora. Pesquisa realizada pela Mintel mostra que consumidores de classes mais altas declaram ter aumentado o consumo fora do domicílio.

Food Navigator Mondelez enters a $45m-a-year marketing deal in Brazil

Mondelez has a 56% share of the Brazilian sugar and gum confectionery market and is also the domestic leader in chocolate ahead  of Nestle and Garoto, according to market analysts Mintel.