Mintel in the Media – this week’s highlights – October 07th 2013

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past week include:

Brazil

G1 (Globo): Para consumidor brasileiro, produto caro é produto bom, indica pesquisa. Entre os brasileiros das classes AB, 65% concordam que preço é um indicador de qualidade, de acordo com o estudo “Hábitos de Gastos do Consumidor”, da Mintel, empresa britânica que atua no setor de pesquisa de mercado.

Yahoo Brasil: Mais de 70% dos brasileiros acreditam que produto bom é produto caro. Um total de 72% dos brasileiros relacionam produtos e serviços mais caros com bom posicionamento de qualidade, revela pesquisa divulgada nesta quinta-feira (3) pela Mintel – empresa especializada em inteligência de mídia, consumidor e produto.

Info Money: Mais de 70% dos brasileiros acreditam que produto bom é produto caro. Um total de 72% dos brasileiros relacionam produtos e serviços mais caros com bom posicionamento de qualidade, revela pesquisa divulgada nesta quinta-feira (3) pela Mintel – empresa especializada em inteligência de mídia, consumidor e produto.

Doce Revista: Mudanças nos Hábitos de Alimentação dos Brasileiros. Recorrentes na mídia, as comparações entre os diferentes aspectos dos hábitos e comportamentos de homens e mulheres seguem ganhando espaço na programação dos institutos de pesquisas. Segundo pente-fino da Mintel, como já se poderia prever, existem muitas diferenças no consumo de alimentos de homens e mulheres.

Meio & Mensagem: Pretzel conquista americanos. A mania do pretzel, pãozinho de origem alemã, está se alastrando nos Estados Unidos, segundo estudo da Mintel – uma das fontes para matéria publicada pelo jornal USA Today.

Valor Econômico: Indústria investe e cremes entram na rotina matinal dos homens 90% dos homens gastam meia hora ou menos para se preparar para sair de manhã, segundo a empresa de pesquisa Mintel.

US

USA Today: Pretzel mania spreads from fast food to every food. A record 160 pretzel products were rolled last year, vs. fewer than 60 back in 2009, reports research specialist Mintel. Mintel’s new-products guru, Lynn Dornblaser, is even projecting the possibility that some sort of pretzel doggie treat will hit the market. After all, many folks love to feed their pooches dog-ified versions of what they eat themselves. “It seems inevitable,” says Dornblaser.

Huffington Post: Quieter specialized social media influence and trust. Mintel, identifying five social media trends, noted that brands must respond to “highly influential users,” “proactive” campaigns need to listen to customer discussion, huge media events are opportunities for engagement, and bloggers often lead opinion through influence with their readers.

Bloomberg: Adidas declines after cutting forecast on Russia, golf. Golf participation in the U.S. has been declining since a 2003 peak, according to Mintel. While the recession is partly to blame, a declining number of rounds per year prior to the slowdown indicates a loss of interest in the sport itself, the researcher has said. A lack of money and time are most often cited as reasons for not playing the game, Mintel said.

New York Magazine: The yogurt that ate New York. Mintel, a research group, estimates that Oikos sales, bolstered by an expensive advertising campaign featuring John Stamos, increased 165 percent from May 2012 to May 2013, and the company now has 29 percent of the Greek-yogurt market. But Chobani, which effectively popularized strained yogurt in the States and benefits from being the most familiar brand, continues to hold on to its dominant share of the market at 39 percent.

New York Times: The fight against bullying in school expands to store shelves. Among 12- to 17-year-olds, 47 percent of girls and 34 percent of boys report having been bullied either face-to-face or online, according to a survey by Mintel, a market research firm.

Bloomberg: Brooklyn brewery targets Stockholm among hipster bromance: retail. In an age where local is best and everything from the meat at Chipotle to the wheat in Russian Standard vodka has a story, craft beer has grown into a $12 billion industry in the U.S., with sales doubling in the past six years, according to researcher Mintel.

New York Times: British retailers accused of fixing bra prices. The British underwear market grew 1.5 percent to about 2.7 billion pounds, or $4.3 billion, last year, according to the market research company Mintel. Growth continues to be subdued and competition high “as a result of the wide availability of low-priced” goods, Mintel said in a report in June.

The New York Post: 20M homes fear they’ll never live debt free. Credit has become so essential to survival that 20 million American households do not expect to ever live debt-free, according to a new survey by consumer research firm Mintel.

Chicago Tribune: Adidas drops most in more than a year after cutting forecast. Golf participation in the United States has been declining since a 2003 peak, according to Mintel. While the recession is partly to blame, a declining number of rounds per year prior to the slowdown indicates a loss of interest in the sport itself, the researcher has said. A lack of money and time are most often cited as reasons for not playing the game, Mintel said.

NY Daily News: Indian-origin Miss America shows evolving US ideal. A recent survey by research firm Mintel found that nearly three-quarters of African American women let their hair go natural, with sales of hair relaxers dropping by 26 percent since 2008.

Black Enterprise: Curlistas share tips on natural hair blogging. The number of Black women that have decided to do away with chemical straighteners jumped to 36% in 2011, according to market research firm Mintel.

Detroit News: Hudsonville churns out marketing ideas. Offering varied flavors and health conscious options also will be key to sales growth, according to Chicago-based research group Mintel Group.

Black Enterprise: Natural hair is big business for Black entrepreneurs. Today, most hair products for black consumers are no longer produced by black-owned companies—except for those in a new and growing area. Increasingly the sweet spot is natural hair products; notably, sales of relaxers have tumbled 30% between 2010 and 2012. The “pie” is the black haircare market which, according to the market research firm Mintel, is worth $684 million.

Yahoo! Finance: Credit card interest rates rise to 15.02%. According to new data from the market research firm Mintel Comperemedia, the competition for new cardholders is getting fierce. Issuers mailed 363 million card offers to consumers’ homes in August, according to Mintel research — which is more than twice the number of offers they mailed during the same time last year.

Marie Claire: Rethink the pink drink. According to surveys by the market research firm Mintel, 47 percent of women who drank energy drinks in the past say they stopped because “they don’t seem safe.”

UK

Bloomberg: U.K. School Uniforms for $270 Mean Angry Parents Seek Choices. The uniform market was 959 million pounds in 2010 and is expected to grow 19 percent by 2015, according to researcher Mintel Group Ltd.

Bloomberg: Yes, Real Men Drink Beer and Use Skin Moisturizer. Over the past five years, the share of new personal-care merchandise geared to men rose to 5.6 percent, from 4.6 percent, researcher Mintel says.

Bloomberg: An Ugly Dilemma for Beauty Companies. Market researcher Mintel says 4,249 beauty and personal care products were introduced in China over the past 12 months.

Reuters: Online retailers go hi-tech to size up shoppers and cut returns. Clothing is the most popular online shopping category in most of Europe: 45 percent of Brits and 41 percent of German consumers bought online in the last year, Mintel research shows.

Reuters: Ontario Teachers’ fund invests in online retailer Zalando. Online retail sales in Europe are seen doubling by 2018 to 323 billion euros with Germany, Britain and France remaining by far the biggest markets, according to market research firm Mintel.

The Daily Telegraph: In brief. Business travellers left out of pocket after trips. 22% said they often work longer hours on such trips, with just 19% being reimbursed for time spent travelling outside normal hours, the study by analysts Mintel added.

The Daily Telegraph: Porridge back on menu. Heidi Lanschuetzer, food and drinks analyst at Mintel, said: “With an increased selection of higher priced porridge options now available, Brits have not just been consuming more porridge, but trading up to more varieties of flavours and packaging options when they do.

The Times: Britons like their oats. One in two people likes to start the day with a bowl of porridge, according to a survey by Mintel.

The Guardian: Upper crust comes out on top as sliced loaves suffer a thousand cuts. A report by research group Mintel shows that Britons are buying fewer sliced supermarket loaves than ever and switching instead to speciality loaves, bagels, wraps and pitta.

The Guardian: Laptops: a buyer’s guide. A corner of a room dedicated to the computer has become a thing of the past in many households, and according to market researchers Mintel the trend is set to continue, with laptops set to outsell desktops by more than four to one this year.

The Guardian: Posh marshmallows – the perfect cure for the austerity blues. “When I was looking for a product to bring to market, I read through all the Mintel reports – and my distillation is that people are short on money and have found new ways to get together and indulge themselves around food.”

The Guardian: David Cameron is not alone – Britons are buying fewer sliced loaves of bread. A report by the research group Mintel shows Britons are buying fewer sliced supermarket loaves than ever and switching instead to speciality loaves, wraps and pitta.

The Independent: Feeling kneady: The rise of artisan baking. Chris Brockman, who analyses the sector for the research group Mintel, will tell the British Society of Baking’s annual conference this week that four out of 10 consumers would buy more bread if they believed in its health benefits.

The Independent: Don’t step on my blue suede shoes… they’re back in fashion. Male shoe spending has soared in recent years with many age categories out-spending the opposite sex. Statistics from market researchers Mintel has revealed that men aged 35 to 44 spent £157 on shoes in the last year, compared with £138 for women.

BBC: The relationships that last longer than marriage. “More than 50% of all UK current-account holders have never switched their account, according to market research firm Mintel.”

BBC: Pub grub: Is pub food good enough? Such simple fayre is no longer on the menu, but Brits spent £31bn eating out in 2012, and £6.5bn of that was on pub food says Helena Spicer, from market research firm Mintel.

BBC Radio: Sussex Breakfast. Broadcast. Interview to Rochard Perks, Mintel Director of Retail Research, on gleaning” – volunteers collecting substandard produce to distribute to the poor.

BBC Radio: Good Morning Wales show. Broadcast. Interview to Paul Davies, Senior Technology Analyst at Mintel, on big screen Tvs.

Daily Mail: How men are popping more pills than ever: 40% take vitamin supplements every day. The report, compiled by analysts Mintel, found that the UK market for dietary supplements aimed directly at men grew by 25 per cent last year, from £4.1million to £5.1million.

Daily Mail: The death of the two-week family holiday: British now want mini-breaks and ‘staycations’ in lighthouses and windmills. A separate study from Mintel has shown that overseas holidays have continued to fall since 2010, dropping an estimated five per cent in the last year.

Daily Mail: Porridge keeps on bubbling: Breakfast staple’s sales double in just five years. Food and drink analyst at Mintel, Heidi Lanschuetzer, said: ‘With an increased selection of higher priced porridge options now available, Brits have not just been consuming more porridge, but trading up to more varieties of flavours and packaging options when they do.
Express: Four in 10 men taking vitamins every day to stay healthy. Despite the sales boom in men’s vitamins, Mintel said the market was relatively untapped. A spokesman said: “There have been few vitamin launches targeted at men, particularly when it comes to vitamins with appearance benefits.”

Daily Express: Half of us do love our oats in the morning. The study of consumer analysts Mintel shows that sales of porridge are on the increase as  Britons trade up to an increasing array of premium and on-the-go porridge products.

APAC

Reuters (India): Ontario Teachers’ fund invests in online retailer Zalando. Online retail sales in Europe are seen doubling by 2018 to 323 billion euros with Germany, Britain and France remaining by far the biggest markets, according to market research firm Mintel.

Times of India: Exhibition for innovation in food industry. Proving that India is the place to grow business, the event is having great participation from the leading industry names, such as, BASF India Limited, Cargill India, DKSH India Pvt Ltd, Fuerst Day Lawson India Pvt Ltd, Glanbia Nutritionals Singapore Pte Ltd, Mintel (Consulting) Singapore Pvt Ltd, Prova S A, Rikevita (Singapore) Pte Ltd, Roquette India Pvt Ltd, Synthite Industries Ltd.

网易 (China): 美媒称全美2000万家庭难摆脱卡债负担 (20 million American families are in credit card debt). 文章援引《纽约邮报》报道指出,消费者研究机构英敏特(Mintel)的最新调查发现,2000万家庭似乎永远无法摆脱信用卡债务。尽管人均债务水平在衰退期间下降,但纽约的平均债务却上升到47170美元,超过全国平均水平。 信用卡网站(CardHub.com)最新预测,今年消费者将增加4670万美元信用卡债务.

Retail Magazine (Korea): Biz Insight_컨슈머 인사이트. Graphics – Packaging

Fibre2Fashion: Fits.me unveils two new online fitting room technologies. According to Mintel, different sizing standards among brands and retailers make online clothes shopping a challenge for six in ten shoppers.
EMEA
Food Production Daily: Specialty foods craved by 75% of consumers. Consumers asked about their buying preferences said they fork over a whopping 25% of their home grocery budget on these speciality options. The attitudes were gauged through an online project by Mintel International in August 2013 of 1,486 adults.

Bakery and Snacks: Porridge goes trendy as top breakfast choice. Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

Bakery and Snacks: Trick or treat: Frito-Lay ‘on point’ with Halloween Cheetos. “Clearly, the glow in the dark package is a short-run package just for the holiday, but it’s a smart one,” said Lynn Dornblaser, director of innovation and insight at Mintel.