Mintel in the Media – This Week's Highlights

December 13, 2013
15 min read

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past weeks include:

US

Wall Street Journal: Men’s luxury shops lose snob appeal. In a Mintel survey of 710 men aged 18 and over who bought clothing in the past 12 months, published last year, 67% said they bought clothing to replace old or worn-out items. In the Mintel survey, 36% said they bought clothing as they needed to update their wardrobe. Of the men surveyed, 28% said they bought an item just because they liked it, Mintel said.

Wall Street Journal: Pollution suit puts chill on popular hot sauce sriracha. Sriracha, specifically, has begun to appear with more frequency on fine and casual restaurant menus and in retail foods. Lynn Dornblaser of market researcher Mintel Group said that five years ago Sriracha “was one of those products nobody knew anything about.” But the number of new products that contain Sriracha this year—snack chips, vegetable dips and frozen meals, for example—is more than twice the number introduced in 2012. “You don’t see that kind of doubling all that often,” Ms. Dornblaser said.

Wall Street Journal: Diet sodas glass if half empty. In a March survey by Mintel, 34% of those aged 18 to 36 considered it a “treat,” a higher proportion than among older drinkers. In the Mintel survey, 46% agreed artificially sweetened soda is “unhealthy,” including more than 50% of consumers younger than 35.

Marketwatch: Real men now wear makeup. Since 2008, the men’s personal-care-products market has grown by 15% to $3.9 billion, according to research firm Mintel. (And Mintel expects it to grow an additional 13% by 2018.)

Marketwatch: Sales of single-serve coffee have tripled since 2011. As the single-cup market grows, roasted coffee sales are actually falling, according to a recent survey from research company Mintel Group. “Roasted coffee’s dominance is forecast to erode as more people opt for one cup at a time,” the Mintel report concludes. One-quarter of consumers who buy coffee drink at home more often this year than last, according to Mintel.

CNN Money: Fake meat is on the menu this Thanksgiving. The goal isn’t replacement steak for vegans, says Beth Bloom, a food analyst with research firm Mintel, but to create an entirely new product that’s actually full of flavor.

New York Times: Bacardi campaign focuses on resilience, rather than rum. As with other liquor, consumption of rum is highest among younger drinkers. While 20 percent of all consumers drank rum in the last six months, that jumps to 32 percent for those 21 to 24 and to 30 percent for those 25 to 34, according to a survey by Mintel, a market research firm.

New York Times: Does this dress make me look incredible? A study last June by the market research company Mintel found that 19 percent of men surveyed were solely or mostly responsible for choosing the bride’s dress.

Forbes: Is kosher the next big food trend? Indeed, only 15% of those who purchase kosher products do so for religious reasons, reports Mintel. Of the 11.2 million Americans who do purchase kosher items, most who seek out kosher products buy the items for food quality (62%), general healthfulness (51%), and food safety (34%), reports Mintel.

Marketwatch Radio: Pod invasion cuts demand for roasted coffee. Click for audio coverage of Mintel’s single-cup coffee insight.

National Public Radio (NPR): Nuts for longevity: daily handful linked to longer life. “Nuts are in the perfect spot right now,” says John Frank of Mintel. The market research firm estimates that sales of nuts and dried fruit in the U.S. will grow from about $7 billion in annual sales in 2012 to over $9 billion by 2017.

Huffington Post: Survey shows men are getting really into moisturizer, thank goodness. A new survey from market research company Mintel found that 58 percent of men ages 18-24 and 63 percent of those 25-34 say they use a facial moisturizing product.

MSN Money: Sales of single-serve coffee have tripled since 2011. As the single-cup market grows, roasted coffee sales are actually falling, according to a recent survey from research company Mintel Group. “Roasted coffee’s dominance is forecast to erode as more people opt for one cup at a time,” the Mintel report concludes. One-quarter of consumers who buy coffee drink at home more often this year than last, according to Mintel.

Fox Business: Layaway 2013: survives recession’s end, but evolves. In a report this summer by the market research company Mintel, only 11 percent of the 2,000 consumers it surveyed said they used layaway for their holiday purchases.

MediaPost Marketing Daily: Multi-generational families overlooked in advertising. According to new research from Mintel, multi-generational families are more likely, than all parents surveyed, to say they have increased spending on their kids in each of the categories considered, but 50% wish families like theirs were better represented in TV and print ads.

MediaPost Marketing Daily: Men’s personal care will grow—with caveats. Men’s personal care — dominated by Unilever and P&G, which own a combined 60% of the market — grew 15% between 2008 and 2013, says Mintel in its new report on the category. Mintel says toiletry products — antiperspirants, deodorants, shower gel, and haircare products — have the highest market penetration, partly because people use them every day.

Mother Jones: Can Silicon Valley make fake meat and eggs that don’t suck? According to the market research firm Mintel, some 28 percent of Americans are trying to consume fewer meat products. Patty Johnson, a Mintel analyst, believes that this group, many of them following doctors’ orders to cut cholesterol, will be game to try meat substitutes that don’t require them to change their recipes. “Products that can mimic chicken the best will do well with that group—the reluctant vegetarians,” she says. “I think that they have a potential to carve out some share there in the mainstream consumer market.”

Columbus-Dispatch: “Ancient grains” find new future. However, “three-quarters of consumers who do not have celiac disease or sensitivity to gluten eat these foods because they believe they are healthier, despite the lack of any scientific research confirming the validity of this theory,” according to Mintel, the food and drink research firm based in London. Sales of gluten-free food and beverages, many of which contain ancient grains, are estimated to reach $10.5 billion this year, up 44 percent from 2011, Mintel said in a recent report.

UK & IRELAND

The Times: What’s hot in the bathroom for 2014. Sales in the bathroom sector are beginning to pick up after a slump of at least 22 per cent during the recession, according to the researchers Mintel.

The Sunday Times: Ties on the rack. Research by Mintel reveals that men are more likely than women to own luxury branded clothing and footwear.  In 2008, Mintel reported that only 21% of men had bought a tie. In 2012, that had dipped to 18%. But during the same period, suit sales have increased.

ReutersUK’s Morrisons’ says online customers can switch from rivals with ‘one click’. UK online grocery sales are forecast to grow 16.9 percent to 6.9 billion pounds ($11.2 billion) in 2013, according to market research group Mintel.

The Independent: Veganism 2.0: Let them eat kale : For now, only 1 per cent of the UK population exclusively eats plants, according to the latest research from consumer experts Mintel, but that looks set to change.

The Daily Telegraph: Are we ready for a £314 TV dinner? As Amy Price, senior analyst at Mintel, says: “The frozen side of the market is stagnant or in decline, and the horse meat scandal exacerbated that. But the chilled side is a different story. People have noticed the quality of the dishes, and the packaging has improved in recent years.”

The Daily Telegraph: Porridge toppings pile on the pounds. Sales of porridge have almost doubled in the past five years to nearly £250 million a year. Mintel last month said 23 per cent of us eat a bowl of oats almost every day, rising to 39 per cent for 16- to 24- year-olds.

The Sunday Telegraph: Dodge the pitfalls of the price comparison websites. Some 26% of internet users have bought home insurance through price comparison sites, according to market research firm Mintel.

MSN MoneyEnergy bill fears revealed in poll. Younger consumers aged between 16 and 34 are the most concerned, at 53%, together with women, at 52%, according to research by analysts Mintel.

AOL MoneyEnergy bill fears revealed in poll. Westgarth said: “Escalating domestic energy bills can take a large chunk of the household budget, particularly for low earners, so making it easier for people to manage their usage and spending will help to reduce the anxiety surrounding paying the bills.

Retail TimesMintel Beauty & Personal Care forecasts Mixologiste as key beauty trend for 2014. Mintel Beauty & Personal Care (BPC) has announced the key trend set to impact global beauty consumers in 2014: Mixologiste. Blurred lines between beauty technology are becoming increasingly common, with overlaps between skincare, hair care and colour cosmetics.

Mirror: Money-back promise from Fred: Sales director Nathan Philpot says: “According to research by Mintel, 14 per cent of adults in the UK had been on a cruise, with 24 per cent considering one. So if there are more people considering cruising – more than 12 million adults – why are they not yet cruising?

Mirror: If you’re not sure if a cruise is for you can get your money back if you don’t enjoy it. Sales director Nathan Philpot says: “According to research by Mintel, 14% of adults in the UK have been on a cruise, with 24% considering one.

Express & Star: Energy bill fears revealed in poll. Younger consumers aged between 16 and 34 are the most concerned, at 53%, together with women, at 52%, according to research by analysts Mintel.

Daily Star: Brits face bills crisis. Younger consumers aged between 16 and 34 are the most concerned, at 53%, together with women, at 52%, according to research by analysts Mintel.

Daily Star Scotland: We face bills crisis. And 44% of consumers fear they are not on the best .

BBC Radio 5: Interview with Neil Mason on the energy crisis.

Cork News: Survey: Money Isn’t The Key To Happiness.  Mintel’s annual lifestyle report for 2013 highlights a significant rise in Ireland’s stress levels. Factors range from financial woes to job pressure, unemployment to health, and technological to existential angst.

The Sunday Times Scotland: Twitter keeps footballers top of fashion table: Research by Mintel reveals that men are more likely than women to own luxury branded clothing and footwear.

Herald Scotland: Brazil nuts: A Mintel consumer trend report this week states that as a result we’ll go bananas for Brazil next year. As well as Brazilian wines (they do have some) and culinary delicacies.

Marketing: Trend of the day. The Alpha maintenance woman:. Although brands such as Dove, Body Shop and Marks & Spencer continue to sell consumers images of “real women”, Mintel research has charted the phenomenal growth of plastic surgery across the UK, US and BRIC markets.

Yahoo! News UK & Ireland: UK’s Morrisons’ says online customers can switch from rivals with ‘one click’. UK online grocery sales are forecast to grow 16.9 percent to 6.9 billion pounds ($11.2 billion) in 2013, according to market research group Mintel.

WARC: Premium beer appeals to Chinese. “I think premiumisation is a key, as well as innovation, particularly targeting niche high-spending consumer groups, such as more trendy beers for tier-one hipsters,” said Matthew Crabbe, director of China research at Mintel.

EMEA

L’Observatoire des Cosmétiques (France): La mixologie tendance-clé de la beauté en 2014 (Mintel). Pour le cabinet d’étude de marchés Mintel, la tendance majeure qui devrait impacter le marché mondial de la beauté en 2014 est : la mixologie.

LSA (France): Morrisons prépare son arrivée sur la vente de produits frais en ligne avec un recrutement de poids. Selon deux etudes menees par Mintel et IGD, ce secteur compterait un chiffre d’affaires d’entre 5,6 et 6 milliards de Livers Sterling.

El Economista (Spain): Los alimentos bajos en ganan adeptos. Una tendencia que ha provocado que en los ultioms ocho anos el lanzamiento de este tipo de productos se haya duplicado en todo el mundo, segum los datos de Mintel que Ainia ha recogido.

IOL (South Africa): Middle-age exercise tips: Researchers Mintel found the biggest growth in bike sales in Britain was among men approaching middle age – more than half of men aged 35 to 44 have one.

IOL (South Africa): It’s fresh, it’s organic, it’s dog food. “People think of their pets not as pets, but as members of their family, and they want to treat the members of their family with the same respect as they treat themselves,” said Molly Maier, senior analyst at market research firm Mintel Group Ltd.

Gulf Business (United Arab Emirates):  Interview. Rise Of Homeopathy In Gulf. Market research analyst Mintel estimates that US retail sales of homeopathic and herbal remedies reached $6.4 billion in 2012 and are expected to hit $7.5 billion by 2017.

Food Navigator (France): ‘Mood foods’ are on the rise, says Mintel. Consumers are looking for foods and drinks that influence how they feel, whether that’s a drink that helps them sleep, or an indulgent ice cream. Mintel’s global food science analyst Laura Jones explains.

Modaes (Spain): Consumidores europeos listos para elevar el gasto por primera vez desde el inicio de la crisis. Las previsiones para Reino Unido estiman un incremento del 4% de las ventas en el canal retail para el mes de diciembre, hasta 40.600 millones de libras (48.413 millones de euros), según la compañía de investigación de mercado Mintel.

Food & Drink Business Europe: Low Carb Food and Drink Products Double Over Past Five Years. While low carbohydrate diets may have peaked around 2004, according to new research from Mintel, it seems they may be experiencing a resurgence in Europe.

Cosmetics Design Europe (France): Report shows increase in British men seeking a famous face fragrance. The men’s fragrance market has continued to grow, albeit at a slower pace, Mintel says.

Brazil

Beauty Packaging: Salon-quality’ products to be used at home is a growing trend in Brazil. Since 2005, increases of more than 60% were observed in these three subcategories, according to Mintel GMN. The increase in beauty product spending is directly linked to the rise in earning power of lower socio-economic groups, and especially the increased presence of women in the labor market. Women are investing more in themselves and can justify spending more on beauty products.

Isto É DinheiroA Unilever contra-ataca. Neste ano, a empresa anunciou um investimento de R$ 45 milhões na Kibon, o maior já realizado na marca, que é líder do mercado nacional. Segundo a consultoria britânica Mintel, a companhia responde por 52% das vendas de sorvete no Brasil, setor que movimentou, no ano passado, R$ 3,5 bilhões.

DCI: Microcervejarias aproveitarao eleicao para buscar melhorias. Segundo a Mintel, o Brasil apresenta uma das maiores concentracoes de mercado do mundo, o que afeta a concorrencia interna.

R7: Quase um terço dos motoristas ainda anotam à mão orientações de caminho, informa Mintel. Embora muitos motoristas ainda usem os telefones na direção, nova pesquisa a Mintel revela que 31% deles continuam a imprimir ou escrever os caminhos quando se dirigem a algum novo lugar, comparados a 25% que afirmam usar o telefone.

Mundo do MarketingApesar da demanda, oferta de produtos eco-friendly ainda é limitada. De acordo com a tendência do Mintel Inspire Moral Brands, os consumidores estão frequentemente sem tempo ou disposição para adotar uma atitude ambiental mais proativa e como resultado, esperam que as empresas adotem esta atitude por eles.

O PovoProdutos brasileiros vão decolar em 2014. A mesma coisa pode acontecer com o guaraná e com a cerveja brasileira. Essa é uma das apostas da pesquisa anual sobre as tendências do consumo britânico da consultoria Mintel.

Tribuna da BahiaPão de queijo e guaraná estarão em alta na Copa do Mundo de 2014 Os casos são apostas da pesquisa anual sobre o consumo britânico da consultoria Mintel. Para os analistas, a Copa do Mundo vai beneficiar tudo o que levar a ‘marca Brasil’.

FIB (Food Ingredients Brasil)Red is the most challenging natural color. Market research carried about by Innova and Mintel at Fi Europe 2013 in Frankfurt shows that a higher proportion of new food and beverage launches are using colouring derived from natural sources

APAC

China Economic Review (China) Premium labels take beer in China beyond the working man. “Pabst Blue Ribbon is being sold as a premium beer in China but in the US is considered something that is drunk by blue collar workers and students,” said Matthew Crabbe, director of China research at Mintel. To make a real impression in the market and on their bottom lines, however, brewers will have to do better than to just repackage.

和讯 (China) 近五年间中国航空旅客年均增长13.3% : 英敏特的研究表明,对一、二、三线城市的中国居民来说,航空旅行已日益普遍,近八成的受访者在过去12个月内至少乘坐过一次飞机。2013年,中国的航空 旅客总数将达到4….Mintel’s research shows, for the first, second, and third tier cities in China for the residents, air travel has become increasingly common.

中国旅游新闻网 (China)  新生代游客兴起生发旅游业商机  全球知名的市场分析和调研公司英敏特昨天发布了新一期的市场研究报告,报告指出随着越来越多的人能够承担航空旅行和酒店住宿的消费,中国游客人口结构的不 断变化将使旅游…The world’s leading market analysis and research firm Mintel released a new report yesterday. The report pointed out that more and more people can afford air travel and hotel accommodation spending, changing demographics will make Chinese tourists.

China Daily (China) New generation of tourists’ driving growth. A “new generation of Chinese tourists” is fueling robust growth for the country’s tourism market, but the opportunities may be mainly for the budget airlines and hotel chains, consulting firm Mintel said.

21商评网 (China) 星巴克开首家茶吧背后:咖啡大佬的茶叶生意经 Starbucks opens the first tea bar in China. 据知名研究机构Mintel对美国茶饮市场的分析报告,“随着茶在美国市场的普及度日益提高,也向制造商开放了一个强调茶叶天然味道、种类以及各类搭配方 式的市场。通过培训,茶商有能力将茶叶制作成为类似咖啡的优质饮料。” 即饮茶市场开始兴起 / 近年来,美国茶叶进口量猛增,…

新浪 (China) 肯德基中国流年不利:销售持续低迷忽视本土化 : 英敏特咨询公司高级研究经理 David Huang 认为,提升同店销售额等业绩指标最有效的方法是套餐为主,单买为辅,以新品迎合消费者喜欢尝试新花样的心理以及广告拉动。 半价桶显然也符合以上的条件,整体搭配销售多款产品,新的组合对消费者也有新鲜感

Asia Food Journal (Singapore): Low-carb F&B Products Making a Comeback: The must have diet seems to change every season. But while low carbohydrate diets may have peaked around 2004, new research from Mintel finds that they may be experiencing a resurgence in Europe.

中国经营网 (China) : 继蒙牛伊利之后 光明乳业下月起再全面提价 : 英敏特高级研究经理DavidHuang认为,在目前国内奶源紧张难以得到缓解的情况下,随着时间的推移,市场需求量增加导致价格可能会上涨。 经济日报评论称,所谓的“奶荒”与乳制品行业调整生产结构有关

东方网 (China) : 光明乳业无力消化成本 大部分牛奶酸奶下月提价 : 光明乳业方面也在回应记者采访时表示,今年优质奶源缺口比较大,“企业想过很多方法进行成本优化,但是还是很难来消化成本。” 英敏特高级研究经理DavidHuang认为,在目前国内奶源紧张难以得到缓解的情况下,随着时间的推移,市场需求量增加导致价格可能会上涨

 

 

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