Mintel in the Media – This week’s highlights

Mintel in the Media is a weekly review, bringing together a selection of the most high profile press stories showcasing Mintel’s data and analysis from around the world. Highlights from the past weeks include:

US

Bloomberg: Nestle Lean Cusine sales drop as consumers shun freezer: retail. As consumers turn away from the supermarket freezer — two- fifths of U.S. adults say frozen dinners have little nutritional value, according to researcher Mintel — sales of Lean Cuisine have dropped by more than a quarter in the past five years.

Washington Post: Nestle Lean Cusine sales drop as consumers shun freezer: retail. As consumers turn away from the supermarket freezer — two- fifths of U.S. adults say frozen dinners have little nutritional value, according to researcher Mintel — sales of Lean Cuisine have dropped by more than a quarter in the past five years.

CNBC: Chobani seeks to sell stake valued at $2.5 billion. Greek-style yogurt, which is thicker, creamier and often higher in protein than other types of yogurt, now makes up more than 40 percent of the U.S. yogurt market, which is worth $7.4 billion according to research firm Mintel.

ABC News: US trade group: spending on pets at all-time high. They spent just under $44 billion on carbonated soft drinks in 2012, based on the latest year of data available, the Mintel Group said. In 2013, Americans spent $83 billion on beer, Mintel said.

Huffington Post: Chobani is looking to sell part of company, sources say. Greek-style yogurt, which is thicker, creamier and often higher in protein than other types of yogurt, now makes up more than 40 percent of the U.S. yogurt market, which is worth $7.4 billion according to research firm Mintel.

Chicago Tribune: Exclusive: Chobani seeks to sell stake at $2.5 billion valuation –sources. Greek-style yogurt, which is thicker, creamier and often higher in protein than other types of yogurt, now makes up more than 40 percent of the U.S. yogurt market, which is worth $7.4 billion according to research firm Mintel.

Chicago Tribune: Lean Cuisine sales continue to plunge as consumer shun frozen dinners. As consumers turn away from the supermarket freezer — two- fifths of U.S. adults say frozen dinners have little nutritional value, according to researcher Mintel — sales of Lean Cuisine have dropped by more than a quarter in the past five years.

US News & World Report: Trade association says Americans spent $56 billion on pets in 2013; food consumes the most. They spent just under $44 billion on carbonated soft drinks in 2012, based on the latest year of data available, the Mintel Group said. In 2013, Americans spent $83 billion on beer, Mintel said.

Crain’s Chicago Business: Mead Johnson looks tasty, but Abbott may have to pass. Market researchers at Mintel Group Ltd. say Chinese formula sales are rising more than 20 percent annually, compared with less than 4 percent in the U.S.

MediaPost Marketing Daily: Want Millennials info? Offer something in return. “If you get a ‘no’ the first time, it might be worthwhile to sweeten the pot,” Fiona O’Donnell, category manager, retail, multicultural, lifestyles and leisure at Mintel, tells Marketing Daily. “The value proposition is you don’t get something for nothing.”

MediaPost Marketing Daily: Real incentive-based viewing: has its time come? According to Mintel research reported by MediaPost, 60% of millennials are already willing to provide marketers with details about their personal preferences and habits. Furthermore, 30% of those who initially balk at sharing the information change their minds when a small incentive is offered (like a $10 gift card).

MediaPost Marketing Daily: Difficult road ahead for carbonated drinks. The generational shift has been a major driver here; a recent Mintel survey found that a majority of those under 35 believed artificial sweeteners are unhealthy.

UK & Ireland

Bloomberg: Nestle Lean Cuisine Sales Drop as Shoppers Shun Freezer. As consumers turn away from the supermarket freezer — two-fifths of U.S. adults say frozen dinners have little nutritional value, according to researcher Mintel — sales of Lean Cuisine have dropped by more than a quarter in the past five years.

The Guardian: Small change big difference. Mintel recently reported a 40% rise in organic skincare spending over two years.

The Times: Rise of the healthy breakfast. Britons bought £112 million worth of honey last year, not far off the £119 million spent on jams and conserves , according to Mintel, a amrket research company.

The Daily Telegraph: How Poundland became rather posh. “It has been in the right place, at the right time,” says Richard Perks, a retail analyst at Mintel. “It has filled the hole Woolies left, and plays to people’s love of a bargain.”

The Daily Telegraph: Lazy Britons who prefer to skip gym. In the study led by Michael Oliver, a leisure analyst with the market research firm Mintel, 24% complained that leisure centres were too expensive.

The Daily Telegraph Scotland: Lazy Britons who prefer to skip gym. In the study led by Michael Oliver, a leisure analyst with the market research firm Mintel, 24% complained that leisure centres were too expensive.

BBC: Five exercises for the 30% who never exercise. About 30% of Britons never exercise, according to research by Mintel.

Reuters: Exclusive: Chobani seeks to sell stake at $2.5 billion valuation -sources. Greek-style yogurt, which is thicker, creamier and often higher in protein than other types of yogurt, now makes up more than 40 percent of the U.S. yogurt market, which is worth $7.4 billion according to research firm Mintel.

Yahoo! Finance: Exclusive: Chobani seeks to sell stake at $2.5 billion valuation -sources. Greek-style yogurt, which is thicker, creamier and often higher in protein than other types of yogurt, now makes up more than 40 percent of the U.S. yogurt market, which is worth $7.4 billion according to research firm Mintel.

The Daily Mail: The death of alcopops: Drinks which fuelled a generation of binge drinking will soon disappear, ministers claim. Chris Wisson, senior drinks analyst at Mintel, said: ‘The long-term decline of the alcopops market shows no sign of slowing just yet.

The Daily Mail: Sweeter, healthier – it’s the new sugar. Laura Jones, a food science analyst at Mintel, said: “Consumers want to cut sugar, but not compromise on taste. They don’t want anything artificial, so the appeal of plant-derived products is much stronger.”

Grazia: 3 Ways You Can Exercise At Your Desk Like Victoria Beckham. She’s definitely got the right idea, given that a new study from market research firm Mintel has found that three out of ten Brits don’t work out – and apparently women are the most inactive, with 34 per cent of us admitting to doing little or no exercise.

Elle: Be Pro Protein. Protein-rich breakfast are in the thing, according to Mintel.

BBC Radio Leicester: Research by Mintel finds 3 in 10 Brits don’t do any form of exercise.

Metro: Exercise a rarity for one in three. But outdoor activities, such as cycling and jogging, are still popular, according to the study by Mintel.

Daily Mirror: 30% doing no exercise. Mintel, which did the poll, said 23% of those who exercised did so at home.

Brazil

Supermercado Moderno: Alimento para os Bebes O mercado de alimentação para bebês cresceu nos últimos anos em função, sobretudo, do aumento da renda da população. Segundo pesquisa da Mintel, a maior fatia coube ao segmento de cereal infantil com 68% da receita e 65% do volume em 2012.

Prop Mark: Millenials são os mais propensos a oferecer dados pessoais às marcas De acordo com nova pesquisa realizada pela Mintel, nada menos que 60% dos americanos da geração millenials – considerados “nativos” digitais, nascidos entre 1980 e 2000 – se mostram dispostos a dividir informações pessoais com as marcas.

BBC Brasil: Cinco exercícios para os 30% que nunca se exercitam Cerca de 30% dos britânicos nunca se exercitam, de acordo com o instituto de pesquisa Mintel. Mas o que as pessoas podem fazer para ficar um pouco mais em forma sem ter gastos adicionais, inconveniências ou constrangimento?

Correio do Brasil: Cientistas listam cinco exercícios para os 30% mais sedentários Cerca de 30% dos ocidentais nunca se exercitam, segundo estudo divulgado neste sábado por pesquisadores do instituto de pesquisa Mintel, na Inglaterra.

EMEA

Les Echos (France): Les consommateurs américains se détournent des aliments surgelés. D’après la société d’études Mintel, environ deux Américains sur cinq pensent que les plats surgelés ont une faible valeur nutritionnelle.

El Economista (Spain): Exclusive: Chobani seeks to sell stake at $2.5 billion valuation -sources. Greek-style yogurt, which is thicker, creamier and often higher in protein than other types of yogurt, now makes up more than 40 percent of the U.S. yogurt market, which is worth $7.4 billion according to research firm Mintel.

Marketing Directo (Spain): Los millennials están encantados de compartir información personal con los “marketeros” En su informe, Mintel define a los millennials como aquellos consumidores con edades comprendidas entre los 20 y los 37 años, mientras que los “baby boomers” son aquellos que han superado la tradicional edad de jubilación.

APAC

Campaign Asia (Hong Kong): DATA POINTS: Chinese put family first. New research from Mintel provides insight into the attitudes and behaviour of consumers young and old in China.

Times of India: Plant-based sweetener with zero calorie catches on. A report by Mintel and Leatherhead Food Research predicted that the value of such products, would soar to $275m by 2017 from $110m in 2013.