Mintel in the Media – this week's highlights – November 14th 2011

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An extremely busy week in the press office this week as Mintel’s name was mentioned in a huge variety of articles and outlets. Firstly, in the US we were referenced in two separate MediaPost Marketing Daily articles. The first one was based on Monday’s press release that highlighted the continuing success of the pet products industry and quoted Fiona O’Donnell. The second story used our insight into the OTC painkiller market.

Meanwhile, foodservice analyst Kathy Hayden was quoted in a QSR Magazine piece where she discussed the lack of innovation on restaurant kids’ menus and Mintel data was used in a Food Processing story that outlined how consumers are now looking to dairy products for protein options.

Showing that we have insight into any demographic, our numbers appeared in a post on the AARP blog about the prevalence of pumpkin on the menu during the fall season. Also, CBS Minnesota quoted our shampoo and conditioner sales data in an article that explored where you score beauty best buys.

Rounding out the week Mintel’s insight appeared in a Baking Management piece about healthy RTE baked goods, a Progressive Grocer article about the merits of refrigerated and frozen soup versus the canned variety and a Convenience Store Decisions story about the willingness of cigarette smokers to try nicotine alternatives.

In the UK, Mintel announced to the world the shocking fact that as many as a million British kids now use Facebook EVERY DAY. This new research from Mintel’s Children’s Lifestyles report made a massive splash in the nationals and was featured in the Daily Mail, The Metro and The Mirror where Mintel’s Ina Mitskavets, said: “”Joining Facebook is viewed as a rite of passage into secondary school and a must-have for entering the social scene and maintaining social circles.”” The story also made it in to The Sun and the Irish Sun. Other publications which covered this social media news include NMA, Made for Mum and The Scotsman. News of the findings quickly spread further afield to The Huffington Post, North Korean Times the hindustantimes and the Economic Times.

Other Mintel news to hit the headlines included Halloween sales in The Times which quoted Mintel as saying that in the past 4 years manufacturers have introduced nearly 1,600 Halloween related products, including processed cheese and a novelty vodka. Still on a sweet note, Mintel’s Chris Brockman was quoted in Confectionery News talking about how Ferrero is to build “