Simon Moriarty
Simon is the EMEA Director of Trends, responsible for content, client servicing and commercial support across the region.

The Youth Fashion UK report, publishing in December 2010, marks an exciting time in the development of our data and analysis are presented to our Oxygen clients. Combining infographics with a new approach to qualitative brand research, the report’s Brand Elements section takes a more prominent position than ever before – a comprehensive, visually arresting and insightful PowerPoint presentation that supports the usual depth of data found in a Mintel report.

As well as using infographics the brand analysis has a deeper focus on meaningful brand choice psychology over conventional demographics: in other words, more stuff about why not who.

This project has seen research and design working closely together, building up templates for future use, learning from one another and working out the best ways to present complex data in a way that sets us apart. And – even if we do say so ourselves – we think we’ve done that…