Grant Westbrook
SVP, Global Marketing Director, Mintel

Consumers want to know what’s new. But when brands decide to take that bold step ahead of the competition, it changes the rules.

Brands that know the trends and innovations set to transform the market before anyone else are the ones making the biggest impact on consumers. Being ahead of the game not only makes a strong impression, but it can lead to better brand recognition and long-term brand loyalty.

However, being a first-mover can have its disadvantages: there are no leanings to improve upon and mistakes are almost certainly a given. The pressure is on to get it right the first time.

That’s where Mintel comes in.

Mintel has been at the forefront of predicting the consumer trends that matter most, calling them early and accurately, for over 15 years.

We’ll tell you what’s next, where your market is headed and show you how to change the game.

Need proof?

In a new thought piece, available for free download, we take a look at four consumer trend predictions Mintel’s expert analysts have made over the years and sort out how they’ve fared.

Did we get it right? And how are these trends playing out today? Download now to find out.