As more Millennials are becoming parents, marketers are beginning to realize the potential buying power of this group. While they are buying items in many categories, grocery shopping is a priority for Millennial parents for all of their household and personal needs. This group can be quite discerning when it comes to shopping, therefore retailers and manufacturers should ensure that they are offering the right products, prices and promotions in order to appeal to this group. Though Millennial parents have some similar shopping behaviors to the general population, there are some notable differences in how they shop and which retailers they favor when shopping for groceries.

Where are Gen Y parents making their family’s food purchases?

In this exclusive download, grocery retailers can learn what matters most to Millennial parents.

To find out more about how Mintel can help your business, contact us.