Mintel’s British Lifestyles 2011 report launched to great acclaim this week with extensive media coverage in both national and trade media.

Here at Mintel, we want to show you how we are doing things differently – and that includes how we showcase the wealth of findings in our British Lifestyles report. So to celebrate we have created a dedicated microsite for you to really interact with our trends and intelligence and showcase the expertise of our analyst team.

Mintel’s British Lifestyles report gives an extensive and in depth picture of the British consumer in 2011, covering all of Mintel’s consumer sectors. For the first time, visitors to the site will be able to engage directly with Mintel’s dedicated sector analysts via video by using VYou’s video streaming technology and watch their filmed response. Visitors can choose to speak to any of Mintel’s consumer analyst team, asking questions on sectors such as Food and Drink, Technology and Entertainment – as well as consumer trend areas such as reactions to the economy and lifestyles.

Stemming from a landing page of an interactive infographic, visitors to the microsite can click through to a choice of 16 consumer sectors. Each sector features interactive infographics for visitors to view data visualisation of 16 consumer markets and downloadable infographic PDFs for future use available free of charge. Alongside this, a dedicated Mintel sector analyst is available for each section via VYou to answer questions about the sector. Visitors will first see a recorded loop video of the analyst with content appropriate to the sector they represent and can either type a question in the box below to get a video response – or view previous questions and answers via the side pannel.

The microsite has already received a glowing report from New Media Age’s site inspection review – with an impressive score of 75/100.

So what are you waiting for? Click through and interact with our analysts now on