The Foods That Make Billions

Mintel were proud to credited with thanks on the recent BBC programme – The Foods that make Billions. Focusing on bottled water, cereals and finally yogurt, this 3-part programme told the ‘untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brand’.

There is also a really good blog post that accompanies this series.

It was a genuinely fantastic programme with incredible candour and honesty from the leaders of Nestle, Danone & Pepsi, amongst others. This was not a fluffy programme and certainly not dumbed down, but one that brought the argument to the industry and the industry took it on – very very impressive.