While in the not too distant past, drinking cider may have been associated with images of rural pastures, old fashioned drinking and unsophisticated palates, latest research from Mintel reveals that a combined push from the industry, coupled with consumer demand has seen cider beat the economic squeeze to become a favourite with the British consumer. Indeed, at a time when alcohol consumption in the UK is declining, cider has gone from strength to strength, experiencing value sales growth of 60% between 2005 and 2010 to stand at