Richard Cope
Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences.

When Richard Cope, Senior Trends Consultant, recently visited our office in Tokyo, he took time to experience some of the city’s entertainment, foodservice, retail and transport innovations.

In this two-part series, he talks through the most interesting and eccentric places he visited. In this second installment, he looks at Japan’s obsession for pop culture and quirkly themed foodservice venues. Watch the video to learn about a café where customers can hold and feed hedgehogs!

Watch Tokyo Trends Part 1: Saving Time and Space to learn about the innovations helping Tokyo residents save time and optimise space.