Simon Moriarty
Simon is the EMEA Director of Trends, responsible for content, client servicing and commercial support across the region.

A blog post from South African experiential marketing company Cherryflava picks up on Mintel’s 9 consumer trend predictions for 2011, the webinar for which went out on the November 9th.

In the words of Cherryflava:

Real, memorable experiences. That’s what it all comes down to at the end of the day. And it’s ironic that something so simple seems to be so difficult to achieve.

Which goes to show not only that our predictions make sense to people – they get them – but that we have a real global reach when it comes to spreading our messages. The amount of work that went into the predictions (and the same with CPG) from all sides of the business has really paid off, and it’s great to see a reaction to something created in our London and Chicago offices resonate in South Africa.