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Let’s face it. 2020 has brought on more stress than any year in recent memory. Anxiety from the pandemic has altered everyday routines, election uncertainty has put people on edge and a global recession has made consumers think twice about how they are spending their money.

However, brands are listening to what is ailing consumers. Mental health and wellness have become a mainstream topic and brands are offering products that help consumers cope.

Mintel’s mental wellness expert, Andrea Wroble has been watching this space identifying brands that look to connect with consumers at a time when stress and anxiety are seemingly all-encompassing.

Check out some examples of how brands are reacting to consumer needs, as well as opportunities that exist in the wellness space:

BRANDS SUPPORT CONSUMER WELLBEING TO COMBAT ELECTION-YEAR ANXIETY

WELLNESS TRENDS TO WATCH IN 2020

WHAT HEALTHCARE BRANDS ARE DOING TO ADDRESS MENTAL HEALTH

Check out Mintel’s social media, as we take a closer look at Mintel research, analyst insight and data covering consumer wellness, mental health and anxiety.