[Podcast] International Women's Day: The role brands can play in making an impact

In honour of International Women’s Day (8 March), host Alexis DeSalva Kahler leads a discussion about how the women’s rights movement has influenced female purchase power, what female consumer buying behaviour looks like today, the role brands play in supporting, encouraging, and empowering female consumers through language and imagery, and the impact of social media. What brands top the list for impact and engagement? And how important are female founded businesses in all of this? Listen now for compelling insights and brand recommendations centred around the vitally important female consumer.

WHERE TO LISTEN

MEET THE GUESTS

Alexis DeSalva Kahler (host)
Senior Research Analyst, Retail and eCommerce, Mintel Reports US

 

Diana Kelter
Senior Trends Analyst, Americas

 

Lauren Goodsitt
Senior Global Beauty Analyst