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It may be losing its grip on young people, but Facebook remains, by far, the most influential social media platform on the planet. In 2018, US companies allocated around 22% of their advertising budgets on Facebook. Despite scandals, fines and controversies, the business is thriving. But how is the tech giant going to shape its future? In this episode, we discuss how the recent debate around discriminatory ads has shed new light on privacy issues, with the positive result of the advertising industry pushing for better regulation. So, how can advertisers strike a balance between privacy and personalization?

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MEET THE GUESTS

Andrew Davidson (host)
SVP/Chief Insights Officer

Laura Ziemer
Director of Insights, Digital Media – Comperemedia

Jeannette Ornelas
Senior Digital Marketing Analyst, Comperemedia

Rebecca McGrath
Senior Media Analyst