[Podcast] Chinese New Year: Innovative brand campaigns and shifting consumer behaviour

In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what’s trending in the run-up to Chinese New Year – from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes – big and small, temporary and long-lasting – that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What’s different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.

WHERE TO LISTEN

MEET THE GUESTS

Matthew Crabbe (host)
Director of Mintel Trends, APAC

 

Laurie Du
Senior Analyst, Mintel Beauty & Personal Care

 

Victoria Li
Senior Analyst, Mintel Trends, APAC

 

Huiqi Ong
Consumer Lifestyles Analyst, Mintel Reports Asia