-
Podcast + –
In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what’s trending in the run-up to Chinese New Year – from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes – big and small, temporary and long-lasting – that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What’s different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.
For the latest in consumer and industry news, top trends and market perspectives, stay tuned to Mintel News featuring commentary from Mintel’s team of global category analysts.
-
Mintel StoreGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View reports
-
Mintel LeapMintel Leap is a revolutionary new AI-powered platform that will transform your research process....Book a demo