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In the official first episode of season three, host Matthew Crabbe welcomes analysts from across Asia-Pacific to discuss what’s trending in the run-up to Chinese New Year – from innovative products and services to new marketing campaigns. While the essence of New Year celebrations and traditions will endure, there will be changes – big and small, temporary and long-lasting – that impact consumer behaviour. Looking across the beauty, foodservice, fashion, retail, entertainment, travel, gifting, and social media categories, they spotlight the success or failure of special/limited edition products, influencer campaigns, and cross-category partnerships. What’s different this year? How are brands adapting? And what role does mental wellness play? Join Matthew to find out.


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Matthew Crabbe (host)
Director of Mintel Trends, APAC


Laurie Du
Senior Analyst, Mintel Beauty & Personal Care


Victoria Li
Senior Analyst, Mintel Trends, APAC


Huiqi Ong
Consumer Lifestyles Analyst, Mintel Reports Asia