In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all 'ethnic food' into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes?